pradeep.

product designer · ux researcher

Heyy Bub, I'm Pradeep

Available for projects

A product designer with a focus on enterprise SaaS

5+ years creating user-centered digital products. Reduced friction by 40%, boosted engagement by 167%. Currently at UMD.

MarketCrunch AINASA Harvest (Xylem)University of MarylandHackImpactTransurbanMy EquationTerps EsportsPrepSharpMarketCrunch AINASA Harvest (Xylem)University of MarylandHackImpactTransurbanMy EquationTerps EsportsPrepSharp
0%Reduced User Friction
0%Boosted Engagement
0+Applicants Supported
0+Years of Experience
Selected Work

Case Studies

Faculty Dashboard

Faculty Dashboard

UX Research, INFO Faculty Workload Tracking

Contextual interviews with UMD faculty · Affinity mapping · Journey maps & task flows

Conducted contextual interviews with UMD iNFO faculty to understand workload tracking pain points. Performed affinity mapping to identify recurring themes and synthesized insights into journey maps and task flows, proposing a streamlined dashboard design that improved task ownership clarity.

UX ResearchContextual InquiryAffinity MappingJourney MappingTask Flows
Transurban Express Lanes

Transurban Express Lanes

UX Research, Toll Payment & Wayfinding Experience

127 survey participants · 8 in-depth interviews · SUS scores & qualitative analysis

Conducted mixed-methods UX research using surveys, semi-structured interviews, and usability testing to evaluate express lane user experience. Applied thematic analysis and affinity mapping to identify critical usability issues in wayfinding, toll transparency, and account management that impacted user trust and adoption.

UX ResearchSurveysUsability TestingThematic AnalysisSUSAffinity Mapping
Beyond UX

Creative Direction

Designed game day graphics, directed a full green-screen Valorant intro film, and built the visual brand for UMD's competitive esports program.

Wrote the script, set the lighting, directed players, and edited the footage. Days and nights in post-production.

About Me

Hi, I'm Pradeep.

Product Designer & Researcher  ·  Seeking Full-time roles

not gamers, strategists 🎮

not gamers, strategists 🎮

zero wifi, max smiles 🦁

zero wifi, max smiles 🦁

my design partner ☕

my design partner ☕

when deadlines hit 🧗

when deadlines hit 🧗

Grew up in Vizag, a coastal city in India that runs on sea breeze, shells on the sand, and genuinely good vibes. Clean. Peaceful. Then I moved to Chennai for uni at SRM, and honestly? That's where things got interesting.

Always been into storytelling: theatre, direction, art. There's something about showing the world through your lens that just hits different. My Movies & Dramatics Club president saw it too and handed me his clothing brand startup to design. First challenge: the cart icon felt wrong. Nobody puts clothes in a cart. They hang them. So I drew a hanger icon from scratch with the pen tool (no icon libraries, I was very naive lol). Horizontal scroll felt like browsing through a real wardrobe. The hanger blew up. Calls started coming in from entrepreneurs and student clubs. And so it began.

As I grew (experience-wise, I mean 😭), I realized: design isn't about what I like. It's about what users need. Not everyone thinks the same way we do. A product is truly beautiful when a first-grader AND an 85-year-old grandma can use it without any help. UX is not about us.

CS + Business Systems degree in hand, I thought I had it figured out... until I asked: where's the data? Research without evidence is just vibes. Started bridging data analytics with product design. Computacenter UK hired me during my senior year. A year of automation work later, my manager dropped a line that rewired my brain: “Why does this problem even exist?” Root cause over symptom chasing. Completely different game.

Moved to the US for my MS in Data Science + UX Research at University of Maryland. Things escalated fast. Our faculty workload study earned a citation request from a senior professor. Joined Hack4Impact as sole Product Designer, redesigned their full recruitment ecosystem for 750+ applicants/semester, presented to stakeholders including Microsoft Reston and CMNS directors. Then interned at MarketCrunch AI in SF as their sole designer, audited, shipped new features, helped grow MAU ~16x.

Post-internship, I cold-reached a NASA-affiliated data scientist after watching her TED talk. One coffee chat later, I was in her lab. Now building Xylem Institute, automating 3-day satellite data pipelines into 30-minute policy bulletins. Designed the brand, the UX, the full system. Got sponsored to Nairobi, Kenya in March 2026 to train professionals on the tools I built. Watching them use it effortlessly, no hand-holding needed. That's the whole point.

Oh, and also creative-directed Terps Esports: motion graphics, brand identity, event shoots. Because apparently I don't say no. 🤷

Off the clock: collecting Marvel, Star Wars & comic action figures, building Lego sets, and photographing Hot Wheels & F1 model cars like they're full editorial shoots. Priorities. 🏎️

Experience

NASA Harvest · Xylem Institute

Product Designer & UX Researcher

2025 – Present

MarketCrunch AI

Product Design Intern · Sole Designer

Summer 2025

Hack4Impact UMD

Product Designer & Researcher

Spring 2025

Terps Esports · UMD

Creative Director & Graphic Designer

2024 – Present

Computacenter UK

UX & Automation Analyst

2023 – 2024
networking IRL 🦒

networking IRL 🦒

midnight chaos, UMD edition 🏃

midnight chaos, UMD edition 🏃

desk decor. totally. 🕷️

desk decor. totally. 🕷️

Nairobi, March 2026 🌍

Nairobi, March 2026 🌍

safari pt. 2 🦁

safari pt. 2 🦁

beach but make it arty 🎨

beach but make it arty 🎨

Testudo said we're valid ✅

Testudo said we're valid ✅

gym bros occasionally 💪

gym bros occasionally 💪

networking IRL 🦒

networking IRL 🦒

midnight chaos, UMD edition 🏃

midnight chaos, UMD edition 🏃

desk decor. totally. 🕷️

desk decor. totally. 🕷️

Nairobi, March 2026 🌍

Nairobi, March 2026 🌍

safari pt. 2 🦁

safari pt. 2 🦁

beach but make it arty 🎨

beach but make it arty 🎨

Testudo said we're valid ✅

Testudo said we're valid ✅

gym bros occasionally 💪

gym bros occasionally 💪

Expertise

Skills & Expertise

Design

  • Human-Centric Design
  • Interaction Design
  • Visual Design
  • Prototyping
  • Information Architecture
  • Design Systems
  • Accessibility (WCAG 2.2)

Research

  • Journey Mapping
  • Card Sorting
  • In-Depth Interviews
  • Ethnographic Research
  • Competitive Analysis
  • Heuristic Evaluation
  • A/B Testing

Tools

  • Figma
  • Adobe XD
  • Photoshop & Illustrator
  • Miro & Notion
  • Power BI & Tableau
  • QGIS
  • Generative-AI Tools

Technical

  • HTML / CSS
  • JavaScript
  • Python
  • SQL
  • Git / GitHub
  • QGIS
  • Data Visualization
Journey

Experience & Education

Nov 2025 - Present

Product Research & Designer

NASA Harvest, Xylem Institute, UMD

  • End-to-end UX research and interface design for geospatial climate reports
  • Led iterative prototyping in Figma with information architecture principles
  • Developed comprehensive brand identity system and style guide
Jun 2025 - Sep 2025

Product Design & UX Research Intern

MarketCrunch AI, San Francisco

  • UX audit of 20+ screens, 15% reduction in reporting errors
  • Moderated usability testing with 12 enterprise users, launched 2 features
  • Scalable design system with atomic design principles
Nov 2024 - May 2025

UX Designer

HackImpact @ UMD

  • Generative user research with nonprofit stakeholders
  • 4-step modular flow reducing 33-page process
  • Recruiter dashboard supporting 750+ applicants annually
Jan 2023 - Jul 2024

Technical UX Analyst

Computacenter, Bengaluru

  • Automated diagnostic dashboards reducing MTTR by 40%
  • Workflow analysis and stakeholder interviews
  • Information design for IT support teams
May 2022 - Jun 2023

Market Research Analyst, UI/UX Designer

My Equation, Ahmedabad

  • Mixed-methods UX research using Double Diamond methodology
  • User interviews and competitive analysis driving 35% revenue growth
Contact

Let's Connect

I'm currently open to full-time opportunities in product design, UX research, and data science. Let's talk.

pyellapu@umd.edu

Open to Relocation