Heyy Bub, I'm Pradeep

Available for projects

A product designer with a focus on enterprise SaaS

5+ years creating user-centered digital products. Reduced friction by 40%, boosted engagement by 167%. Currently at UMD.

MarketCrunch AI
MarketCrunch AI
NASA Harvest (Xylem)
NASA Harvest (Xylem)
University of Maryland
University of Maryland
HackImpact
HackImpact
Transurban
Transurban
My Equation
My Equation
Terps Esports
Terps Esports
MarketCrunch AI
MarketCrunch AI
NASA Harvest (Xylem)
NASA Harvest (Xylem)
University of Maryland
University of Maryland
HackImpact
HackImpact
Transurban
Transurban
My Equation
My Equation
Terps Esports
Terps Esports
0%Reduced User Friction
0%Boosted Engagement
0+Applicants Supported
0+Years of Experience
Selected Work

Case Studies

MarketCrunch AI

MarketCrunch AI

Product Design & UX Research — Trading Platform Redesign

167% increase in new user attempts · 40% boost in elite plan sales · 15% reduction in reporting errors

Led a comprehensive UX audit across 20+ screens benchmarking against Robinhood, Yahoo Finance, and TradingView. Designed high-fidelity prototypes validated through moderated usability testing with 12 enterprise users. Built a scalable design system following atomic design principles, redesigned onboarding flow and dashboard information architecture resulting in dramatically improved conversion and feature adoption metrics.

Product DesignUX ResearchFigmaDesign SystemsUsability TestingHeuristic Evaluation
Faculty Dashboard

Faculty Dashboard

UX Research — INFO Faculty Workload Tracking

Contextual interviews with UMD faculty · Affinity mapping · Journey maps & task flows

Conducted contextual interviews with UMD iNFO faculty to understand workload tracking pain points. Performed affinity mapping to identify recurring themes and synthesized insights into journey maps and task flows, proposing a streamlined dashboard design that improved task ownership clarity.

UX ResearchContextual InquiryAffinity MappingJourney MappingTask Flows
Transurban Express Lanes

Transurban Express Lanes

UX Research — Toll Payment & Wayfinding Experience

127 survey participants · 8 in-depth interviews · SUS scores & qualitative analysis

Conducted mixed-methods UX research using surveys, semi-structured interviews, and usability testing to evaluate express lane user experience. Applied thematic analysis and affinity mapping to identify critical usability issues in wayfinding, toll transparency, and account management that impacted user trust and adoption.

UX ResearchSurveysUsability TestingThematic AnalysisSUSAffinity Mapping
NASA Harvest — Xylem Institute

NASA Harvest — Xylem Institute

Product Research & Design — Geospatial Climate Reports

32% reduction in bounce rate · Brand identity system · QGIS data workflows

Contributed to end-to-end UX research and interface design for geospatial climate reports at the NASA Harvest-affiliated Xylem Institute. Conducted user research with climate scientists and policy analysts, led iterative prototyping in Figma, and developed a comprehensive brand identity system and style guide ensuring consistent visual language.

UX ResearchFigmaInformation ArchitectureVisual DesignBrand IdentityQGIS
HackImpact Application Portal

HackImpact Application Portal

Product Design — Nonprofit Application Redesign

80% reduction in navigation time · 750+ applicants annually · 33-page process simplified

Designed a 4-step modular application flow applying progressive disclosure to condense a 33-page process. Built a centralized recruiter dashboard with role-based access control. Conducted generative user research with nonprofit stakeholders through semi-structured interviews and contextual inquiry to define design opportunities.

Product DesignUser ResearchPrototypingDashboard DesignFigmaProgressive Disclosure
About Me

Building at the intersection of data & design

I'm a Product Designer & UX Researcher with 5+ years of experience creating user-centered digital products across enterprise SaaS, AI platforms, and consumer applications. Currently pursuing my MS in Data Science at the University of Maryland with a minor in UX Research Methods.

I've delivered designs that reduced user friction by 40%, boosted engagement by 167%, and supported 750+ enterprise applicants annually. My approach bridges design, research, and development teams to ship products that drive real business value.

I'm a strong believer in mixed-methods research — combining qualitative depth with quantitative rigor to uncover insights that shape better products.

Product Design
UX Research
Design Systems
Accessibility
Prototyping
Information Architecture
Expertise

Skills & Expertise

Design

  • Human-Centric Design
  • Interaction Design
  • Visual Design
  • Prototyping
  • Information Architecture
  • Design Systems
  • Accessibility (WCAG 2.2)

Research

  • Journey Mapping
  • Card Sorting
  • In-Depth Interviews
  • Ethnographic Research
  • Competitive Analysis
  • Heuristic Evaluation
  • A/B Testing

Tools

  • Figma
  • Adobe XD
  • Photoshop & Illustrator
  • Miro & Notion
  • Power BI & Tableau
  • QGIS
  • Generative-AI Tools

Technical

  • HTML / CSS
  • JavaScript
  • Python
  • SQL
  • Git / GitHub
  • QGIS
  • Data Visualization
Journey

Experience & Education

Nov 2025 — Present

Product Research & Designer

NASA Harvest — Xylem Institute, UMD

  • End-to-end UX research and interface design for geospatial climate reports
  • Led iterative prototyping in Figma with information architecture principles
  • Developed comprehensive brand identity system and style guide
Jun 2025 — Sep 2025

Product Design & UX Research Intern

MarketCrunch AI, San Francisco

  • UX audit of 20+ screens, 15% reduction in reporting errors
  • Moderated usability testing with 12 enterprise users, launched 2 features
  • Scalable design system with atomic design principles
Nov 2024 — May 2025

UX Designer

HackImpact @ UMD

  • Generative user research with nonprofit stakeholders
  • 4-step modular flow reducing 33-page process
  • Recruiter dashboard supporting 750+ applicants annually
Jan 2023 — Jul 2024

Technical UX Analyst

Computacenter, Bengaluru

  • Automated diagnostic dashboards reducing MTTR by 40%
  • Workflow analysis and stakeholder interviews
  • Information design for IT support teams
May 2022 — Jun 2023

Market Research Analyst, UI/UX Designer

My Equation, Ahmedabad

  • Mixed-methods UX research using Double Diamond methodology
  • User interviews and competitive analysis driving 35% revenue growth
Contact

Let's Connect

I'm currently open to full-time opportunities in product design, UX research, and data science. Let's talk.

pyellapu@umd.edu
LinkedInGitHubEmail

Open to Relocation