pradeep.

product designer ยท ux researcher

Hii! I'm Pradeep

Available for projects

A product designer with a focus on
enterprise SaaS

I design software for complex environments where data, physical workflows, and high stakes meet: aerospace fabrication, geospatial data systems, agentic AI. I work from the data model outward, mapping schemas and failure boundaries before any interface exists. Previously at MarketCrunch AI (San Francisco), NASA Harvest UMD, Computacenter UK. โœฆ

MarketCrunch AINASA Harvest (Xylem)University of MarylandHackImpactTransurbanMy EquationTerps EsportsPrepSharpMarketCrunch AINASA Harvest (Xylem)University of MarylandHackImpactTransurbanMy EquationTerps EsportsPrepSharp
0%Reduced User Friction
0%Boosted Engagement
0+Applicants Supported
0+Years of Experience
Selected Work

Case Studies

A launch vehicle stacked on the pad at dusk, crew access arm extended from the tower

Jeevy Industrial OS

Aerospace Fabrication & Materials OS, 2026

Heavy manufacturing breaks consumer software. When multi-ton cryogenic skids are built by crews in leather gauntlets, disconnected spreadsheets cause five-figure schedule collapses. Built solo as Lead Systems Architect, Jeevy OS is a 6-engine closed-loop operating system uniting PIN kiosks, CAD viewers, procurement ledgers, and Gantt CPM.

The TGI workbench showing 492 Al Jazirah reference points over September true-colour imagery

TGI Crop Intelligence

Food Security GIS Workbench, 2026

Famine early warning in conflict zones depends on crop area estimates that cannot be checked on the ground. As Lead Product & Systems Designer for an ASU, WashU and UMD consortium, I took a 50-point prototype to 1,636 ground reference points: a 43% narrower confidence interval, every season reported, and a data validation safeguard in the calibration pipeline.

Password protected ยท work ongoing

MarketCrunch AI

MarketCrunch AI

Product Design & UX Research, Trading Platform Redesign

Worked embedded with the product team on a fintech trading platform, conducting UX research, running usability sessions, and designing a scalable component system. Focused on improving how users understand complex financial data at a glance.

NDA ยท ask me about it

Faculty Dashboard

Faculty Dashboard

UX Research, INFO Faculty Workload Tracking

Conducted contextual interviews with UMD iNFO faculty to understand workload tracking pain points. Performed affinity mapping to identify recurring themes and synthesized insights into journey maps and task flows, proposing a streamlined dashboard design that improved task ownership clarity.

NASA Harvest, Xylem Institute

NASA Harvest, Xylem Institute

Product Design ยท Design Systems ยท AI Pipeline, End-to-end from websites to bulletin automation

Built the complete design layer for NASA Harvest-affiliated Xylem Lab: launched two production websites from zero, designed two distinct brand systems, ran a 3-day AGRA RFBS training workshop in Nairobi for analysts from 9 countries, and built Xylem Auto-Pilot, an AI pipeline that converts satellite crop data into publication-ready HTML bulletins in a single click.

NDA ยท ask me about it

HackImpact Application Portal

HackImpact Application Portal

Product Design, Nonprofit Application Redesign

Designed a 4-step modular application flow applying progressive disclosure to condense a 33-page process. Built a centralized recruiter dashboard with role-based access control. Conducted generative user research with nonprofit stakeholders through semi-structured interviews and contextual inquiry to define design opportunities.

Transurban Express Lanes

Transurban Express Lanes

UX Research, Toll Payment & Wayfinding Experience

Conducted mixed-methods UX research using surveys, semi-structured interviews, and usability testing to evaluate express lane user experience. Applied thematic analysis and affinity mapping to identify critical usability issues in wayfinding, toll transparency, and account management that impacted user trust and adoption.

PrepSharp

PrepSharp

Product Design, Interview Preparation Platform

Designed an AI-powered interview preparation platform from concept through high-fidelity prototypes. Created user flows, wireframes, and visual design for a product that helps candidates practice and improve their interview skills through personalized feedback and structured practice sessions.

Beyond UX

Creative Direction

Designed game day graphics, directed a full green-screen Valorant intro film, and built the visual brand for UMD's competitive esports program.

Wrote the script, set the lighting, directed players, and edited the footage. Days and nights in post-production.

Pradeep
Lv.3Product Designer

Owns more action figures than design books

About Me

Hii! I'm Pradeep.

Platinum

Product Designer & Researcher ย ยทย  Seeking Full-time roles

Grew up in coastal Vizag, India. Started designing for a startup clothing brand when a friend handed me his idea and zero budget. The first real call was drawing a hanger icon from scratch because no one puts clothes in a cart. That decision set everything in motion.

Now at University of Maryland doing MS in Data Science + UX Research. Built tools for NASA Harvest, shipped a full product redesign at a San Francisco AI startup, creative-directed an esports org, and got flown to Nairobi, Kenya to train professionals on the system I designed.

Off the clock: a Marvel and Star Wars figure collection I've been building since age five, Lego sets my dad started me on, and photographing Hot Wheels like they're full editorial shoots. The collection is slightly out of hand.

Expertise

Skills & Expertise

Design

  • Human-Centric Design
  • Interaction Design
  • Visual Design
  • Prototyping
  • Information Architecture
  • Design Systems
  • Accessibility (WCAG 2.2)

Research

  • Journey Mapping
  • Card Sorting
  • In-Depth Interviews
  • Ethnographic Research
  • Competitive Analysis
  • Heuristic Evaluation
  • A/B Testing

Technical

  • HTML / CSS
  • JavaScript
  • Python
  • SQL
  • Git / GitHub
  • QGIS
  • Data Visualization

Toolbox

FIGMA
ADOBE XD
PHOTOSHOP
ILLUSTRATOR
AFTER EFFECTS
FRAMER
WEBFLOW
MIRO
HOTJAR
GOOGLE ANALYTICS
QGIS
GOOGLE COLAB
REACT
DOCKER
CLAUDE AI
Journey

Experience & Education

Nov 2025 - Present

Product Research & Designer

NASA Harvest, Xylem Institute, UMD

  • End-to-end UX research and interface design for geospatial climate reports
  • Led iterative prototyping in Figma with information architecture principles
  • Developed comprehensive brand identity system and style guide
Jun 2025 - Sep 2025

Product Design & UX Research Intern

MarketCrunch AI, San Francisco

  • UX audit of 20+ screens, 15% reduction in reporting errors
  • Moderated usability testing with 12 enterprise users, launched 2 features
  • Scalable design system with atomic design principles
Nov 2024 - May 2025

UX Designer

HackImpact @ UMD

  • Generative user research with nonprofit stakeholders
  • 4-step modular flow reducing 33-page process
  • Recruiter dashboard supporting 750+ applicants annually
Jan 2023 - Jul 2024

Technical UX Analyst

Computacenter, Bengaluru

  • Automated diagnostic dashboards reducing MTTR by 40%
  • Workflow analysis and stakeholder interviews
  • Information design for IT support teams
May 2022 - Jun 2023

Market Research Analyst, UI/UX Designer

My Equation, Ahmedabad

  • Mixed-methods UX research using Double Diamond methodology
  • User interviews and competitive analysis driving 35% revenue growth

What others say!

I didn't come up with these, I swear

March 31, 2026

Erica Javadpour

Erica Javadpour

Creative & Info Lead, Terps Esports

University of Maryland

โ€œPradeep is an extremely talented, thorough, and wildly creative graphic designer. He consistently thinks outside of the box to elevate our program's brand. Any company will be beyond lucky to have Pradeep on their team.โ€

2023 โ€“ 2024

Ravi Kumar

Ravi Kumar

Service Delivery Manager

Computacenter UK

โ€œNever delayed on any task. A true team player, and a creative artist when it comes to editing or drawing.โ€

swipe to read more

Contact

Here's your Receipt

Receipt printer
Pradeep Yellapu
Product Design Studio
TUE, OCT 06, 2026 - 07:56 PM
Receipt of Acknowledgement
Issued to: Fellow Human
You showed up. You looked around. Here is proof.
[OK]Visited Pradeep's Design Space
[OK]Explored UX Processes and Methods
[OK]Discovered Real-World Projects
Pending โ€” visit when ready:
Play the UX Rescue GameBrowse the WorkRead the Article on Medium
Contact
pyellapu@terpmail.umd.edu
Designer TypeMixed Methods
StatusOpen to Opportunities
LocationOpen to Relocation
ServiceProjects
Product DesignMarketCrunch AI, HackImpact, PrepSharp, Xylem
UX ResearchTransurban, NASA Harvest, Faculty Dashboard
Design SystemsMarketCrunch AI, Xylem Institute, Esports
Usability TestingTransurban, MarketCrunch AI
Info. ArchitectureHackImpact, Faculty Dashboard
Brand IdentityXylem Institute, Terps Esports
Total Experience3+ Years
SatisfactionMeasurable
Amount DueOne Good
Conversation
LET'S TALK ON LINKEDIN
Seriously, thank you for making it this far.
Most people just glance. You actually read.
That means a lot.
Next time we are in the same city,
chai latte is on me.
Open to Relocation
* * * THANK YOU * * *