product designer · ux researcher
Heyy Bub, I'm Pradeep
5+ years creating user-centered digital products. Reduced friction by 40%, boosted engagement by 167%. Currently at UMD.
Product Design & UX Research — Trading Platform Redesign
End-to-end redesign · design system · usability research
Worked embedded with the product team on a fintech trading platform — conducting UX research, running usability sessions, and designing a scalable component system. Focused on improving how users understand complex financial data at a glance.
UX Research — INFO Faculty Workload Tracking
Contextual interviews with UMD faculty · Affinity mapping · Journey maps & task flows
Conducted contextual interviews with UMD iNFO faculty to understand workload tracking pain points. Performed affinity mapping to identify recurring themes and synthesized insights into journey maps and task flows, proposing a streamlined dashboard design that improved task ownership clarity.
Product Design · Design Systems · AI Pipeline — End-to-end from websites to bulletin automation
32% reduction in bounce rate · 2 live websites · 2 design systems · Nairobi workshop · AI bulletin pipeline
Built the complete design layer for NASA Harvest-affiliated Xylem Lab: launched two production websites from zero, designed two distinct brand systems, ran a 3-day AGRA RFBS training workshop in Nairobi for analysts from 9 countries, and built Xylem Auto-Pilot — an AI pipeline that converts satellite crop data into publication-ready HTML bulletins in a single click.
Product Design — Nonprofit Application Redesign
80% reduction in navigation time · 750+ applicants annually · 33-page process simplified
Designed a 4-step modular application flow applying progressive disclosure to condense a 33-page process. Built a centralized recruiter dashboard with role-based access control. Conducted generative user research with nonprofit stakeholders through semi-structured interviews and contextual inquiry to define design opportunities.
UX Research — Toll Payment & Wayfinding Experience
127 survey participants · 8 in-depth interviews · SUS scores & qualitative analysis
Conducted mixed-methods UX research using surveys, semi-structured interviews, and usability testing to evaluate express lane user experience. Applied thematic analysis and affinity mapping to identify critical usability issues in wayfinding, toll transparency, and account management that impacted user trust and adoption.
Product Design — Interview Preparation Platform
AI-powered interview prep · Full product design from concept to prototype
Designed an AI-powered interview preparation platform from concept through high-fidelity prototypes. Created user flows, wireframes, and visual design for a product that helps candidates practice and improve their interview skills through personalized feedback and structured practice sessions.
I'm a Product Designer & UX Researcher with 5+ years of experience creating user-centered digital products across enterprise SaaS, AI platforms, and consumer applications. Currently pursuing my MS in Data Science at the University of Maryland with a minor in UX Research Methods.
I've delivered designs that reduced user friction by 40%, boosted engagement by 167%, and supported 750+ enterprise applicants annually. My approach bridges design, research, and development teams to ship products that drive real business value.
I'm a strong believer in mixed-methods research — combining qualitative depth with quantitative rigor to uncover insights that shape better products.
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NASA Harvest — Xylem Institute, UMD
MarketCrunch AI, San Francisco
HackImpact @ UMD
Computacenter, Bengaluru
My Equation, Ahmedabad
I'm currently open to full-time opportunities in product design, UX research, and data science. Let's talk.
pyellapu@umd.eduOpen to Relocation
