Grew up in Vizag, a coastal city in India that runs on sea breeze, shells on the sand, and genuinely good vibes. Clean. Peaceful. Then I moved to Chennai for uni at SRM, and honestly? That's where things got interesting.
Always been into storytelling: theatre, direction, art. There's something about showing the world through your lens that just hits different. My Movies & Dramatics Club president saw it too and handed me his clothing brand startup to design. First challenge: the cart icon felt wrong. Nobody puts clothes in a cart. They hang them. So I drew a hanger icon from scratch with the pen tool (no icon libraries, I was very naive lol). Horizontal scroll felt like browsing through a real wardrobe. The hanger blew up. Calls started coming in from entrepreneurs and student clubs. And so it began.
As I grew (experience-wise, I mean 😭), I realized: design isn't about what I like. It's about what users need. Not everyone thinks the same way we do. A product is truly beautiful when a first-grader AND an 85-year-old grandma can use it without any help. UX is not about us.
CS + Business Systems degree in hand, I thought I had it figured out... until I asked: where's the data? Research without evidence is just vibes. Started bridging data analytics with product design. Computacenter UK hired me during my senior year. A year of automation work later, my manager dropped a line that rewired my brain: “Why does this problem even exist?” Root cause over symptom chasing. Completely different game.
Moved to the US for my MS in Data Science + UX Research at University of Maryland. Things escalated fast. Our faculty workload study earned a citation request from a senior professor. Joined Hack4Impact as sole Product Designer, redesigned their full recruitment ecosystem for 750+ applicants/semester, presented to stakeholders including Microsoft Reston and CMNS directors. Then interned at MarketCrunch AI in SF as their sole designer, audited, shipped new features, helped grow MAU ~16x.
Post-internship, I cold-reached a NASA-affiliated data scientist after watching her TED talk. One coffee chat later, I was in her lab. Now building Xylem Institute, automating 3-day satellite data pipelines into 30-minute policy bulletins. Designed the brand, the UX, the full system. Got sponsored to Nairobi, Kenya in March 2026 to train professionals on the tools I built. Watching them use it effortlessly, no hand-holding needed. That's the whole point.
Oh, and also creative-directed Terps Esports: motion graphics, brand identity, event shoots. Because apparently I don't say no. 🤷
Off the clock: collecting Marvel, Star Wars & comic action figures, building Lego sets, and photographing Hot Wheels & F1 model cars like they're full editorial shoots. Priorities. 🏎️