product designer · ux researcher
Hii! I'm Pradeep
3+ years creating user-centered digital products. I run usability studies, read the analytics, and ship work that holds up across every user type. Previously at MarketCrunch AI (San Francisco), NASA Harvest UMD, Computacenter UK. ✦
Product Design & UX Research, Trading Platform Redesign
End-to-end redesign · design system · usability research
Worked embedded with the product team on a fintech trading platform, conducting UX research, running usability sessions, and designing a scalable component system. Focused on improving how users understand complex financial data at a glance.
UX Research, INFO Faculty Workload Tracking
Contextual interviews with UMD faculty · Affinity mapping · Journey maps & task flows
Conducted contextual interviews with UMD iNFO faculty to understand workload tracking pain points. Performed affinity mapping to identify recurring themes and synthesized insights into journey maps and task flows, proposing a streamlined dashboard design that improved task ownership clarity.
Product Design · Design Systems · AI Pipeline, End-to-end from websites to bulletin automation
32% reduction in bounce rate · 2 live websites · 2 design systems · Nairobi workshop · AI bulletin pipeline
Built the complete design layer for NASA Harvest-affiliated Xylem Lab: launched two production websites from zero, designed two distinct brand systems, ran a 3-day AGRA RFBS training workshop in Nairobi for analysts from 9 countries, and built Xylem Auto-Pilot, an AI pipeline that converts satellite crop data into publication-ready HTML bulletins in a single click.
Product Design, Nonprofit Application Redesign
80% reduction in navigation time · 750+ applicants annually · 33-page process simplified
Designed a 4-step modular application flow applying progressive disclosure to condense a 33-page process. Built a centralized recruiter dashboard with role-based access control. Conducted generative user research with nonprofit stakeholders through semi-structured interviews and contextual inquiry to define design opportunities.
UX Research, Toll Payment & Wayfinding Experience
127 survey participants · 8 in-depth interviews · SUS scores & qualitative analysis
Conducted mixed-methods UX research using surveys, semi-structured interviews, and usability testing to evaluate express lane user experience. Applied thematic analysis and affinity mapping to identify critical usability issues in wayfinding, toll transparency, and account management that impacted user trust and adoption.
Product Design, Interview Preparation Platform
AI-powered interview prep · Full product design from concept to prototype
Designed an AI-powered interview preparation platform from concept through high-fidelity prototypes. Created user flows, wireframes, and visual design for a product that helps candidates practice and improve their interview skills through personalized feedback and structured practice sessions.
Graphic Designer
@ Terps Esports
Video Director
@ Co-Ed Valorant Film
Script Writer
@ Co-Ed Film
Brand Identity
@ Terps Esports
Designed game day graphics, directed a full green-screen Valorant intro film, and built the visual brand for UMD's competitive esports program.
Wrote the script, set the lighting, directed players, and edited the footage. Days and nights in post-production.
Owns more action figures than design books
Product Designer & Researcher · Seeking Full-time roles
Grew up in coastal Vizag, India. Started designing for a startup clothing brand when a friend handed me his idea and zero budget. The first real call was drawing a hanger icon from scratch because no one puts clothes in a cart. That decision set everything in motion.
Now at University of Maryland doing MS in Data Science + UX Research. Built tools for NASA, shipped a full product redesign at a San Francisco AI startup, creative-directed an esports org, and got flown to Nairobi, Kenya to train professionals on the system I designed.
Off the clock: a Marvel and Star Wars figure collection I've been building since age five, Lego sets my dad started me on, and photographing Hot Wheels like they're full editorial shoots. The collection is slightly out of hand.
NASA Harvest, Xylem Institute, UMD
MarketCrunch AI, San Francisco
HackImpact @ UMD
Computacenter, Bengaluru
My Equation, Ahmedabad
I didn't come up with these, I swear
March 31, 2026
Erica Javadpour
Creative & Info Lead, Terps Esports
University of Maryland
“Pradeep is an extremely talented, thorough, and wildly creative graphic designer. He consistently thinks outside of the box to elevate our program's brand. Any company will be beyond lucky to have Pradeep on their team.”
Summer 2025
Bhushan Suryavanshi
Founder & CEO
MarketCrunch AI
“Pradeep became the backbone of our product redesign. His UX audit was thorough, his prototypes polished. The numbers speak for themselves.”
2025 – Present
Catherine Nakalembe (Ph.D.)
NASA Harvest Africa Director
Univ. of Maryland
“He made complex geospatial data intuitive for analysts across 9 countries. A rare blend of design and technical depth.”
2023 – 2024
Ravi Kumar
Service Delivery Manager
Computacenter UK
“Never delayed on any task. A true team player, and a creative artist when it comes to editing or drawing.”
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I'm currently open to full-time opportunities in product design, UX research, and data science. Let's talk.
pyellapu@terpmail.umd.eduOpen to Relocation
