top of page

TEAM

Pradeep Yellapu

TIMELINE

5 Days

TOOLS

Figma, Notion, Photoshop, After Effects, Google Meet

Frame 70 (1) 1
Frame 71 (1) 1
Frame 72 (1) 1
Frame 74 (1) 1
Frame 75 (1) 1

OVERVIEW

PROBLEM

Students in design and development often struggle to find trustworthy collaborators for quick side projects or portfolio-building tasks. Traditional platforms lack structure, trust indicators, or clear project scoping tools for short-term collaborations.

68%

of students dropped out of collab projects within 2 weeks due to unclear expectations.

3 Days

average time it took to manually find someone via Discord or DMs.

84%

wished for a trust metric or match recommendation before partnering.

SOLUTION

I designed a mobile-first platform to streamline the way students connect and collaborate. Collab App allows users to post or join short-term projects with a clear role breakdown, deadlines, and credibility markers based on past performance. The platform fosters meaningful micro-collaborations that lead to real outcomes and stronger portfolios.

APPROACH

1.

Discover

Qualitative Research

Competitor Analysis

User Interviews

2.

Define

Personas

Empathy Map

3.

Ideate

Features of Collab

User Flow

Information Architecture

4.

Prototype

Wireframes

Visual Design

5.

Test

Usability Testing

Implementing Feedback

DESIGN OUTCOME

RESEARCH

To understand user pain points around digital collaboration and online learning, I conducted a combination of primary and secondary research, including qualitative interviews, competitive analysis, and behavioral exploration. This research focused on uncovering the needs, motivations, and frustrations of key stakeholders navigating e-learning ecosystems during and post-pandemic.

SECONDARY RESEARCH

To establish a baseline, I began interviewing 8 potential users (Student, Working Professionals) by answering foundational questions:

Rectangle 39

Key Research Questions

Rectangle 37 1

What kind of work do you do?

I’m a final-year computer science undergrad currently interning remotely at a startup.

I work full-time in HR and mostly handle team onboarding and training.

I'm a freelance designer managing 3-4 short-term contracts at a time.

Rectangle 37

Which mode do you prefer? WFH or offline?

Offline, no doubt. Online made me lazy and disconnected.

Remote is great, but I miss team energy and spontaneous chats.

Online saved commute time, but it made learning feel passive.

A hybrid system with clear collaboration tools would be ideal.

Rectangle 38

What are the key disadvantages of WFH/Online classes?

Online lacks real accountability and peer motivation.

The biggest con is screen fatigue, back-to-back Zooms are brutal.

Hard to know who’s genuinely participating online.

Rectangle 37 1.png

Are your classes/work sessions online or offline?

I’m still remote. Our company never asked us to return, I honestly prefer it this way.

We’ve moved back to campus this semester. Online was convenient but not productive.

Hybrid, technically. Classes are offline, but submissions and reviews still happen online

We shifted completely offline, but a few courses continue to share resources via Google Classroom.

Vector 17
Vector 18
Vector 19
Vector 20

After the user interviews, I did interpret the responses and concluded them to 4 segments.

4

Team formation isn't platform-dependent.

Participants believed networking and team success relied more on physical proximity than the medium of collaboration.

3

Offline collaboration is more productive.

Projects done in-person felt smoother; online work involved platform-switching and fragmented communication (e.g., WhatsApp, Meets, Docs).

2

Students find online classes disengaging

Many reported passive learning, reduced interaction, and difficulty staying attentive during virtual sessions.

1

Remote work remains normalized.

Employees prefer WFH due to flexibility, while students are transitioning back to campus environments.

To validate the patterns observed in the user interviews, I followed up with a short quantitative survey to gather broader behavioral insights and confirm recurring preferences across a wider user group.

QUANTITATIVE SURVEY

To establish a baseline, I began interviewing 8 potential users by answering foundational questions:

Rectangle 40.png

Work from Home or On-Site, What do you prefer?

62.5% prefer WFH

Flexibility and convenience drive the preference for remote work, though some still value in-person structure.

Most Productive Mode for Team Projects

54.87% chose On-Site

On-site wins for collaboration and accountability; remote works but lacks active engagement.

Rectangle 40
Rectangle 40

Comfort with Online Projects (with Tools)

72.01% said Yes

Users are open to online work if the platform provides all essential tools in one place.

After the user survey, I did interpret the responses and concluded them to 4 segments.

1

Remote Preference ≠ Productivity

Even though 62.5% prefer WFH, it's not necessarily the most effective setting. Users value the comfort and flexibility, but miss in-person discipline and structure—hinting at the potential for hybrid flexibility.

2

On-Site Drives Output

With 54.87% saying on-site is better for team tasks, we learned that real-time collaboration, accountability, and brainstorming are easier in shared physical spaces. Remote needs deliberate UX intervention to replicate that energy.

3

Tool Unification Matters

72.01% said yes to working online, if everything they need is in one place. Fragmented tools create friction; a unified ecosystem improves task flow, communication, and user satisfaction.

CREATED USER PERSONAS

To better understand our users beyond the data, I developed detailed personas that capture their motivations, goals, and frustrations drawn from both qualitative and quantitative insights.

freepik_br_acc28a89-476e-4e8b-a8e1-db1e81b75f31 1
unsplash:mEZ3PoFGs_k

SHRIYA

UX Designer

SHRIYA

UX Designer

BIO

Shriya Saran is a third-year CS student at IIT Delhi and a freelance UI/UX designer. She values fast, well-structured tools that help her collaborate, stay productive, and showcase her work for placements.

DEMOGRAPHICS

AGE

20

LOCATION

Bandra, Mumbai

EDUCATION

Computer Science

College

IIT Delhi

Branch & Year

B.Tech 3rd year

Freelancing

Yes

GOALS

Present work to Microsoft-level employers

Join/collaborate in multiple side projects

Build the largest coffee house network in India

FRUSTRATIONS

Switching apps too often

Unplanned, unclear work

No proper team/project match

INTERESTS

UI/UX Design
Coffee, Trekking
Side hustles & project collabs

TECHNOLOGY USE

Designing (Figma)

Documentation (Notion)

Communication (Instagram, Discord)

To translate individual observations into actionable design insights, I proceeded with empathy mapping. This step helped consolidate what the persona says, thinks, does, and feels, allowing a deeper understanding of user motivations and cognitive gaps within existing workflows.

EMPATHY MAPPING

Feels

Frustrated when switching tools

Driven by career clarity

Does

Does only portfolio-worthy projects

Avoids apps with messy UI

Thinks

An app with all tools in one place would be perfect.

Why are there no smart project suggestions yet?

Says

“Online tools are okay, but they lack proper collaboration.”

“It’s hard to build credibility without projects.”

The empathy map revealed that while users are motivated and career-driven, they are hindered by fragmented tool ecosystems and lack of structured collaboration opportunities.

Emotional friction stems from tool-switching fatigue and unclear project discovery, while behaviorally, users prioritize only those tasks that visibly impact their growth.

These patterns highlight a clear opportunity to design a centralized, intuitive platform that supports seamless project onboarding, credibility-building, and streamlined teamwork.

freepik_br_acc28a89-476e-4e8b-a8e1-db1e81b75f31 1
unsplash_XttWKETqCCQ.png

HARSHITHA

Ml Enthusiast

HARSHITHA

ML Enthusiast

BIO

Harshita is a final-year CS student at GITAM University with a passion for machine learning. She’s focused on landing a role that matches her skills and dreams of building a service-based company.

DEMOGRAPHICS

AGE

24

LOCATION

Kancheepuram, Chennai

EDUCATION

Computer Science

College

GITAM University

Branch & Year

B.Tech 3rd year

Freelancing

No

GOALS

Land a job that aligns with her ML skills and career ambitions

Build a service-based startup and hire top talent

FRUSTRATIONS

Difficulty finding relevant job opportunities despite strong skills

Time wasted on misaligned or vague openings

INTERESTS

Entrepreneurship
Solving Rubik’s cube
Side hustles & project collabs

TECHNOLOGY USE

Coding ((Jupyter)

Documentation (Notion)

Communication (Facebook, Discord)

To validate the patterns observed in the user interviews, I followed up with a short quantitative survey to gather broader behavioral insights and confirm recurring preferences across a wider user group.

EMPATHY MAPPING

Says

"Personally, I go with onsite working.”

“Work from home only works for a temporary period.”

“An app that helps skilled but unemployed people get matched would be super cool.”

Thinks

How can I find verified and serious employers?

Why isn’t there a reliable way to showcase my skills directly?

Does

Actively works on ML projects

Regularly updates skill set via online learning​

Applies for jobs through various platforms

Feels

Frustrated by the mismatch between skills and opportunities

Hopeful and curious about platforms that centralize hiring tools

Having mapped out users' thoughts, behaviors, and unmet needs, it became clear that the solution must prioritize seamless collaboration, verified opportunities, and centralized tools. With these insights in hand, I moved into the ideation phase to define the core features of the product.

IDEATE

After mapping user behaviors, emotions, and goals, I transitioned into the ideation phase to transform those insights into concrete product directions. The goal was to design features that not only solve key frustrations but also align with user motivations uncovered during research.

I began by drafting user stories for each stakeholder, freelancers, students, and job seekers, capturing what they want to achieve and why. These stories helped frame the core functionality from each user's perspective.

STUDENT

“I want a platform where I can easily join short-term projects to build experience, not just submit resumes and wait.”

“I want a platform where I can easily join short-term projects to build experience, not just submit resumes and wait.”

“It’s hard to know which projects are real or worth joining, I wish there was a credibility score or reviews.”

“I only want to apply to collabs where the team is serious and tools are already in place.”

If the interface isn’t fun or motivating, I just drop off in a week

FREELANCER

“Every project uses different tools. I want one platform that does it all.”

“I wish I didn’t have to switch between Slack, Notion, and Drive for every client.”

“If the platform let me tag my past work or tools I’m good at, it’d be easier to stand out.”

GRADUATE

“Even with strong skills, I’m not finding the right project matches, I need curated, relevant opportunities.”

“I want to showcase my contributions in a project, not just my job title or role.”

“An app that verifies contributors and filters low-quality collabs would save so much time.”

Won’t Have

Must Have

“An app that verifies contributors and filters low-quality collabs would save so much time.”

C03

“I want a platform where I can easily join short-term projects to build experience, not just submit resumes and wait.”

“I want a platform where I can easily join short-term projects to build experience, not just submit resumes and wait.”

A01

“It’s hard to know which projects are real or worth joining, I wish there was a credibility score or reviews.”

A02

“I want to showcase my contributions in a project, not just my job title or role.”


C02

“I only want to apply to collabs where the team is serious and tools are already in place.”


A03

Could Have

If the interface isn’t fun or motivating, I just drop off in a week


A04

“I wish I didn’t have to switch between Slack, Notion, and Drive for every client.”


B02

Should Have

“Every project uses different tools. I want one platform that does it all.”


B01

“If the platform let me tag my past work or tools I’m good at, it’d be easier to stand out.”


B03

“Even with strong skills, I’m not finding the right project matches, I need curated, relevant opportunities.”

C01

MoSCoW METHOD

After collecting user stories like the ones from students, freelancers, and graduates, the next logical step in the UX Strategy phase is the MoSCoW Prioritization process. This helped me translate all those user needs into a clearly scoped MVP (Minimum Viable Product) by categorizing features into:

KEY FEATURES FOR THE MVP

Group 82.gif

STUDENT

Quick apply to join short-term collabs (A01)

Doubt resolution module via chat or live Q&A (C02)

Fun, gamified interface to boost motivation (A04)

Group 82.gif

FREELANCER

Unified workspace for tools like Slack, Notion, Drive (B01, B02)

Work tagging system to highlight contributions (B03)

Group 82.gif

GRADUATES

Project credibility indicators like verification & reviews (A02, C03)

Showcase contributions over job titles in portfolio (C02)

Curated project matches based on skills & interests (C01)

With the MVP features clearly mapped for each stakeholder, I then translated these insights into a streamlined user journey. The following flow visualizes how users, from onboarding to action, navigate the platform to access the core functionalities identified during ideation.

USER FLOW

My Houses
Login
Chats
Install App
Onboarding
Register
Dashboard
Overview
Tasks
Files
Notes
Title
+ New Collab
Requirements
Chat
Call
Meet
Collabs
Recordings
Discover
+ New House
Recent Projects

Yes

No

New User

Post
Notifications
Investors
+ New Task
Side Nav
Open Hand
Add Notes
Wave at investors
Post Collab Notice
+ New Event
Discussion Room
+ Add Member

DESIGN

With the user flow now clearly defined, I transitioned into the design phase by translating core functionalities into tangible interfaces.

I began with low-fidelity sketches to outline structure and navigation, then iteratively moved to high-fidelity wireframes and visual mockups.

WIREFRAMING

PicsArt_02-17-05.51 1
PicsArt_02-17-05.51 2

Sketching & Planning

These sketches helped me visualize the core functionalities, define navigation paths, and align the layout with real user scenarios.

High Fidelity Wireframes

After validating the initial sketches, I moved to Figma to craft high-fidelity wireframes. These designs retained the core structure but added spacing, hierarchy, and interaction details.

Bringing the On-Site experience back

Establish a team, Have Board meetings, Connect on calls, Add Events

Signup

Login

Find the best collabs for your projects

Post collabs and get new talents onboard for the best output.

Signup

Login

Invest & Support Innovative projects

Find ideas that require financial assistance & help them come to life.

Signup

Login

Login

Signup

Email address

Password

Submit

Forgot Password?

Signup

Login

Name

Email Address

Password

Confirm Password

Submit

Upcoming Events

Vinci di ui

New collab

Recently Opened Projects

My Houses

VISUAL DESIGN

Frame 193 1
Frame 194

Home Screen

Group 60 1

House Name

Project Name

Progress

Team

Last Edited

Project Display Card

Let’s go deeper into the design & the concept.

Screen Includes :  

Projects Card Includes :

Upcoming Events

Recent Projects

Houses

Chats

Dashboard

Notifications

Build New House

iPhone XS Max Gold Mockup (1) 1

HOUSE SCREEN

iPhone XS Max Gold Mockup (3) 1

DISCUSSION ROOM

iPhone XS Max Gold Mockup (4) 1

DISCOVER SCREEN

iPhone XS Max Gold Mockup (6) 1

TASKS

iPhone XS Max Gold Mockup (7) 1

PROJECT OVERVIEW

iPhone XS Max Gold Mockup (9) 1

FILES

Rectangle 46
shadow
main
iPhone XS Max Gold Mockup label

Invest feature and other screens

Frame 281 1
Frame 282 1
iPhone XS Max Gold Mockup (1) 1

BUILD HOUSE

iPhone XS Max Gold Mockup (3) 1

POST COLLAB

TEST

With all primary features visually designed and translated into interactive flows, the next step was to validate the solution with real users. Usability testing ensures that the interface aligns with user expectations and reveals any friction points before the product heads into development. This phase was crucial to verify whether the designed MVP genuinely met the needs unearthed in the research phase.

USABILITY TESTING

To evaluate the usability and effectiveness of the Collab platform, I conducted moderated remote usability testing sessions with 4 diverse users. The goal was to observe how intuitively they could complete key user journeys aligned with our MVP objectives.

TEST METHODOLOGY:

To evaluate the usability and effectiveness of the Collab platform, I conducted moderated remote usability testing sessions with 4 diverse users. The goal was to observe how intuitively they could complete key user journeys aligned with our MVP objectives.

FORMAT

Remote moderated testing via Google Meet

PARTICIPANTS

4 (2S, 1F, 1G)

TOOLS

Figma, Notion, Photoshop, After Effects, Google Meet

TASKS

AVG. DURATION

MISCLICK RATE

TASKS COMPLETED SUCCESSFULLY

Sign up and log in to the platform

42 sec
1.2 / user
4/4 ✅

Create a house and explore the project section

1m 36s
2.0 / user
4/4 ✅

Access tasks and files from the dashboard

1m 12s
2.3 / user
3/4 ✅
Rectangle 47

OBSERVATIONS

1

Most users navigated directly to their intended tasks with minimal cognitive load.

2

They appreciated the clarity of the onboarding process and the centralization of features like projects, chats, and tasks

3

Most notably, they resonated with the simplicity of navigating from idea to action, especially the "Post Collab" journey

COLAB

A productivity platform to connect student designers and developers for short-term collaboration.

New House

18 Feb

Phase 2
Build & Present the Project

Saas Project

24 Mar

Phase 3
Completion & telecast it.

Saas Project

04 Apr

Phase 3
Collabcast & Test Run

Saas Project

18 Feb

Phase 2 Completion & telecast it.

Saas Project

Upcoming Events

Recently Opened Projects

My Houses

People to Follow

image 3
Rectangle 19

SaasProject

The Gigglers

46%

100%

unsplash:X6Uj51n5CE8
unsplash:ayrGaxXWQmg
unsplash:Z_bTArFy6ks

4+

Last Edited 12h ago

image 3

Microsoft Desi.

Turbonaters

75%

100%

unsplash:X6Uj51n5CE8
unsplash:ayrGaxXWQmg
unsplash:Z_bTArFy6ks

2+

Last Edited 12h ago

image 3

SaasProject

The Gigglers

46%

100%

unsplash:X6Uj51n5CE8
unsplash:ayrGaxXWQmg
unsplash:Z_bTArFy6ks

4+

Last Edited 12h ago

image 3
Rectangle 19

SaasProject

The Gigglers

46%

100%

unsplash:X6Uj51n5CE8
unsplash:ayrGaxXWQmg
unsplash:Z_bTArFy6ks

4+

Last Edited 12h ago

image 3

Microsoft Desi.

Turbonaters

75%

100%

unsplash:X6Uj51n5CE8
unsplash:ayrGaxXWQmg
unsplash:Z_bTArFy6ks

2+

Last Edited 12h ago

Rectangle 5

The Gigglers

Rectangle 5

Turbanators

Rectangle 5

Inspirers

unsplash:ZGa9d1a_4tA

Sid Navi

You both are part of The Gigglers

follow

unsplash:ZGa9d1a_4tA

Sid Navi

You both are part of The Gigglers

follow

unsplash:ZGa9d1a_4tA

Sid Navi

You both are part of The Gigglers

follow

Holaa!! Vinvi di UI

We’ve organised your upcoming events for you

shadow
main
iPhone XS Max Gold Mockup label

Vinci di UI

Frame 29 (1) 1

TEAM

Pradeep Yellapu

TIMELINE

5 Days

TOOLS

Figma, Notion, Photoshop, After Effects, Google Meet

Frame 70 (1) 1
Frame 71 (1) 1
Frame 72 (1) 1
Frame 74 (1) 1
Frame 75 (1) 1

OVERVIEW

PROBLEM

Students in design and development often struggle to find trustworthy collaborators for quick side projects or portfolio-building tasks. Traditional platforms lack structure, trust indicators, or clear project scoping tools for short-term collaborations.

68%

of students dropped out of collab projects within 2 weeks due to unclear expectations.

3 Days

average time it took to manually find someone via Discord or DMs.

84%

wished for a trust metric or match recommendation before partnering.

SOLUTION

I designed a mobile-first platform to streamline the way students connect and collaborate. Collab App allows users to post or join short-term projects with a clear role breakdown, deadlines, and credibility markers based on past performance. The platform fosters meaningful micro-collaborations that lead to real outcomes and stronger portfolios.

APPROACH

1.

Discover

Qualitative Research

Competitor Analysis

User Interviews

2.

Define

Personas

Empathy Map

3.

Ideate

Features of Collab

User Flow

Information Architecture

4.

Prototype

Wireframes

Visual Design

5.

Test

Usability Testing

Implementing Feedback

DESIGN OUTCOME

RESEARCH

To understand user pain points around digital collaboration and online learning, I conducted a combination of primary and secondary research, including qualitative interviews, competitive analysis, and behavioral exploration. This research focused on uncovering the needs, motivations, and frustrations of key stakeholders navigating e-learning ecosystems during and post-pandemic.

SECONDARY RESEARCH

To establish a baseline, I began interviewing 8 potential users (Student, Working Professionals) by answering foundational questions:

Rectangle 39

Key Research Questions

Rectangle 37 1

What kind of work do you do?

I’m a final-year computer science undergrad currently interning remotely at a startup.

I work full-time in HR and mostly handle team onboarding and training.

I'm a freelance designer managing 3-4 short-term contracts at a time.

Rectangle 37

Which mode do you prefer? WFH or offline?

Offline, no doubt. Online made me lazy and disconnected.

Remote is great, but I miss team energy and spontaneous chats.

Online saved commute time, but it made learning feel passive.

A hybrid system with clear collaboration tools would be ideal.

Rectangle 38

What are the key disadvantages of WFH/Online classes?

Online lacks real accountability and peer motivation.

The biggest con is screen fatigue, back-to-back Zooms are brutal.

Hard to know who’s genuinely participating online.

Rectangle 37 1.png

Are your classes/work sessions online or offline?

I’m still remote. Our company never asked us to return, I honestly prefer it this way.

We’ve moved back to campus this semester. Online was convenient but not productive.

Hybrid, technically. Classes are offline, but submissions and reviews still happen online

We shifted completely offline, but a few courses continue to share resources via Google Classroom.

Vector 17
Vector 18
Vector 19
Vector 20

After the user interviews, I did interpret the responses and concluded them to 4 segments.

4

Team formation isn't platform-dependent.

Participants believed networking and team success relied more on physical proximity than the medium of collaboration.

3

Offline collaboration is more productive.

Projects done in-person felt smoother; online work involved platform-switching and fragmented communication (e.g., WhatsApp, Meets, Docs).

2

Students find online classes disengaging

Many reported passive learning, reduced interaction, and difficulty staying attentive during virtual sessions.

1

Remote work remains normalized.

Employees prefer WFH due to flexibility, while students are transitioning back to campus environments.

To validate the patterns observed in the user interviews, I followed up with a short quantitative survey to gather broader behavioral insights and confirm recurring preferences across a wider user group.

QUANTITATIVE SURVEY

To establish a baseline, I began interviewing 8 potential users by answering foundational questions:

Rectangle 40.png

Work from Home or On-Site, What do you prefer?

62.5% prefer WFH

Flexibility and convenience drive the preference for remote work, though some still value in-person structure.

Most Productive Mode for Team Projects

54.87% chose On-Site

On-site wins for collaboration and accountability; remote works but lacks active engagement.

Rectangle 40
Rectangle 40

Comfort with Online Projects (with Tools)

72.01% said Yes

Users are open to online work if the platform provides all essential tools in one place.

After the user survey, I did interpret the responses and concluded them to 4 segments.

1

Remote Preference ≠ Productivity

Even though 62.5% prefer WFH, it's not necessarily the most effective setting. Users value the comfort and flexibility, but miss in-person discipline and structure—hinting at the potential for hybrid flexibility.

2

On-Site Drives Output

With 54.87% saying on-site is better for team tasks, we learned that real-time collaboration, accountability, and brainstorming are easier in shared physical spaces. Remote needs deliberate UX intervention to replicate that energy.

3

Tool Unification Matters

72.01% said yes to working online, if everything they need is in one place. Fragmented tools create friction; a unified ecosystem improves task flow, communication, and user satisfaction.

CREATED USER PERSONAS

To better understand our users beyond the data, I developed detailed personas that capture their motivations, goals, and frustrations drawn from both qualitative and quantitative insights.

freepik_br_acc28a89-476e-4e8b-a8e1-db1e81b75f31 1
unsplash:mEZ3PoFGs_k

SHRIYA

UX Designer

SHRIYA

UX Designer

BIO

Shriya Saran is a third-year CS student at IIT Delhi and a freelance UI/UX designer. She values fast, well-structured tools that help her collaborate, stay productive, and showcase her work for placements.

DEMOGRAPHICS

AGE

20

LOCATION

Bandra, Mumbai

EDUCATION

Computer Science

College

IIT Delhi

Branch & Year

B.Tech 3rd year

Freelancing

Yes

GOALS

Present work to Microsoft-level employers

Join/collaborate in multiple side projects

Build the largest coffee house network in India

FRUSTRATIONS

Switching apps too often

Unplanned, unclear work

No proper team/project match

INTERESTS

UI/UX Design
Coffee, Trekking
Side hustles & project collabs

TECHNOLOGY USE

Designing (Figma)

Documentation (Notion)

Communication (Instagram, Discord)

To translate individual observations into actionable design insights, I proceeded with empathy mapping. This step helped consolidate what the persona says, thinks, does, and feels, allowing a deeper understanding of user motivations and cognitive gaps within existing workflows.

EMPATHY MAPPING

Feels

Frustrated when switching tools

Driven by career clarity

Does

Does only portfolio-worthy projects

Avoids apps with messy UI

Thinks

An app with all tools in one place would be perfect.

Why are there no smart project suggestions yet?

Says

“Online tools are okay, but they lack proper collaboration.”

“It’s hard to build credibility without projects.”

The empathy map revealed that while users are motivated and career-driven, they are hindered by fragmented tool ecosystems and lack of structured collaboration opportunities.

Emotional friction stems from tool-switching fatigue and unclear project discovery, while behaviorally, users prioritize only those tasks that visibly impact their growth.

These patterns highlight a clear opportunity to design a centralized, intuitive platform that supports seamless project onboarding, credibility-building, and streamlined teamwork.

freepik_br_acc28a89-476e-4e8b-a8e1-db1e81b75f31 1
unsplash_XttWKETqCCQ.png

HARSHITHA

Ml Enthusiast

HARSHITHA

ML Enthusiast

BIO

Harshita is a final-year CS student at GITAM University with a passion for machine learning. She’s focused on landing a role that matches her skills and dreams of building a service-based company.

DEMOGRAPHICS

AGE

24

LOCATION

Kancheepuram, Chennai

EDUCATION

Computer Science

College

GITAM University

Branch & Year

B.Tech 3rd year

Freelancing

No

GOALS

Land a job that aligns with her ML skills and career ambitions

Build a service-based startup and hire top talent

FRUSTRATIONS

Difficulty finding relevant job opportunities despite strong skills

Time wasted on misaligned or vague openings

INTERESTS

Entrepreneurship
Solving Rubik’s cube
Side hustles & project collabs

TECHNOLOGY USE

Coding ((Jupyter)

Documentation (Notion)

Communication (Facebook, Discord)

To validate the patterns observed in the user interviews, I followed up with a short quantitative survey to gather broader behavioral insights and confirm recurring preferences across a wider user group.

EMPATHY MAPPING

Says

"Personally, I go with onsite working.”

“Work from home only works for a temporary period.”

“An app that helps skilled but unemployed people get matched would be super cool.”

Thinks

How can I find verified and serious employers?

Why isn’t there a reliable way to showcase my skills directly?

Does

Actively works on ML projects

Regularly updates skill set via online learning​

Applies for jobs through various platforms

Feels

Frustrated by the mismatch between skills and opportunities

Hopeful and curious about platforms that centralize hiring tools

Having mapped out users' thoughts, behaviors, and unmet needs, it became clear that the solution must prioritize seamless collaboration, verified opportunities, and centralized tools. With these insights in hand, I moved into the ideation phase to define the core features of the product.

IDEATE

After mapping user behaviors, emotions, and goals, I transitioned into the ideation phase to transform those insights into concrete product directions. The goal was to design features that not only solve key frustrations but also align with user motivations uncovered during research.

I began by drafting user stories for each stakeholder, freelancers, students, and job seekers, capturing what they want to achieve and why. These stories helped frame the core functionality from each user's perspective.

STUDENT

“I want a platform where I can easily join short-term projects to build experience, not just submit resumes and wait.”

“I want a platform where I can easily join short-term projects to build experience, not just submit resumes and wait.”

“It’s hard to know which projects are real or worth joining, I wish there was a credibility score or reviews.”

“I only want to apply to collabs where the team is serious and tools are already in place.”

If the interface isn’t fun or motivating, I just drop off in a week

FREELANCER

“Every project uses different tools. I want one platform that does it all.”

“I wish I didn’t have to switch between Slack, Notion, and Drive for every client.”

“If the platform let me tag my past work or tools I’m good at, it’d be easier to stand out.”

GRADUATE

“Even with strong skills, I’m not finding the right project matches, I need curated, relevant opportunities.”

“I want to showcase my contributions in a project, not just my job title or role.”

“An app that verifies contributors and filters low-quality collabs would save so much time.”

Won’t Have

Must Have

“An app that verifies contributors and filters low-quality collabs would save so much time.”

C03

“I want a platform where I can easily join short-term projects to build experience, not just submit resumes and wait.”

“I want a platform where I can easily join short-term projects to build experience, not just submit resumes and wait.”

A01

“It’s hard to know which projects are real or worth joining, I wish there was a credibility score or reviews.”

A02

“I want to showcase my contributions in a project, not just my job title or role.”


C02

“I only want to apply to collabs where the team is serious and tools are already in place.”


A03

Could Have

If the interface isn’t fun or motivating, I just drop off in a week


A04

“I wish I didn’t have to switch between Slack, Notion, and Drive for every client.”


B02

Should Have

“Every project uses different tools. I want one platform that does it all.”


B01

“If the platform let me tag my past work or tools I’m good at, it’d be easier to stand out.”


B03

“Even with strong skills, I’m not finding the right project matches, I need curated, relevant opportunities.”

C01

MoSCoW METHOD

After collecting user stories like the ones from students, freelancers, and graduates, the next logical step in the UX Strategy phase is the MoSCoW Prioritization process. This helped me translate all those user needs into a clearly scoped MVP (Minimum Viable Product) by categorizing features into:

KEY FEATURES FOR THE MVP

Group 82.gif

STUDENT

Quick apply to join short-term collabs (A01)

Doubt resolution module via chat or live Q&A (C02)

Fun, gamified interface to boost motivation (A04)

Group 82.gif

FREELANCER

Unified workspace for tools like Slack, Notion, Drive (B01, B02)

Work tagging system to highlight contributions (B03)

Group 82.gif

GRADUATES

Project credibility indicators like verification & reviews (A02, C03)

Showcase contributions over job titles in portfolio (C02)

Curated project matches based on skills & interests (C01)

With the MVP features clearly mapped for each stakeholder, I then translated these insights into a streamlined user journey. The following flow visualizes how users, from onboarding to action, navigate the platform to access the core functionalities identified during ideation.

USER FLOW

My Houses
Login
Chats
Install App
Onboarding
Register
Dashboard
Overview
Tasks
Files
Notes
Title
+ New Collab
Requirements
Chat
Call
Meet
Collabs
Recordings
Discover
+ New House
Recent Projects

Yes

No

New User

Post
Notifications
Investors
+ New Task
Side Nav
Open Hand
Add Notes
Wave at investors
Post Collab Notice
+ New Event
Discussion Room
+ Add Member

DESIGN

With the user flow now clearly defined, I transitioned into the design phase by translating core functionalities into tangible interfaces.

I began with low-fidelity sketches to outline structure and navigation, then iteratively moved to high-fidelity wireframes and visual mockups.

WIREFRAMING

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Sketching & Planning

These sketches helped me visualize the core functionalities, define navigation paths, and align the layout with real user scenarios.

High Fidelity Wireframes

After validating the initial sketches, I moved to Figma to craft high-fidelity wireframes. These designs retained the core structure but added spacing, hierarchy, and interaction details.

Bringing the On-Site experience back

Establish a team, Have Board meetings, Connect on calls, Add Events

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Find the best collabs for your projects

Post collabs and get new talents onboard for the best output.

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Invest & Support Innovative projects

Find ideas that require financial assistance & help them come to life.

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Email address

Password

Submit

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Name

Email Address

Password

Confirm Password

Submit

Upcoming Events

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New collab

Recently Opened Projects

My Houses

VISUAL DESIGN

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Home Screen

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House Name

Project Name

Progress

Team

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Project Display Card

Let’s go deeper into the design & the concept.

Screen Includes :  

Projects Card Includes :

Upcoming Events

Recent Projects

Houses

Chats

Dashboard

Notifications

Build New House

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HOUSE SCREEN

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DISCUSSION ROOM

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DISCOVER SCREEN

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TASKS

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PROJECT OVERVIEW

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FILES

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Invest feature and other screens

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BUILD HOUSE

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POST COLLAB

TEST

With all primary features visually designed and translated into interactive flows, the next step was to validate the solution with real users. Usability testing ensures that the interface aligns with user expectations and reveals any friction points before the product heads into development. This phase was crucial to verify whether the designed MVP genuinely met the needs unearthed in the research phase.

USABILITY TESTING

To evaluate the usability and effectiveness of the Collab platform, I conducted moderated remote usability testing sessions with 4 diverse users. The goal was to observe how intuitively they could complete key user journeys aligned with our MVP objectives.

TEST METHODOLOGY:

To evaluate the usability and effectiveness of the Collab platform, I conducted moderated remote usability testing sessions with 4 diverse users. The goal was to observe how intuitively they could complete key user journeys aligned with our MVP objectives.

FORMAT

Remote moderated testing via Google Meet

PARTICIPANTS

4 (2S, 1F, 1G)

TOOLS

Figma, Notion, Photoshop, After Effects, Google Meet

TASKS

AVG. DURATION

MISCLICK RATE

TASKS COMPLETED SUCCESSFULLY

Sign up and log in to the platform

42 sec
1.2 / user
4/4 ✅

Create a house and explore the project section

1m 36s
2.0 / user
4/4 ✅

Access tasks and files from the dashboard

1m 12s
2.3 / user
3/4 ✅
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OBSERVATIONS

1

Most users navigated directly to their intended tasks with minimal cognitive load.

2

They appreciated the clarity of the onboarding process and the centralization of features like projects, chats, and tasks

3

Most notably, they resonated with the simplicity of navigating from idea to action, especially the "Post Collab" journey

The Collab project was a deep dive into solving real collaboration problems through a user-centered approach. From conducting qualitative interviews and quantitative surveys to defining MVP features using the MoSCoW method, each phase helped shape a streamlined product grounded in user insight.

Designing and testing features like “Post Collab” and “Invest” validated the solution’s clarity and ease of use, with user testing confirming strong task success and minimal friction. This process reinforced the power of aligning product design with stakeholder needs, balancing structure, usability, and intent. Looking ahead, there's room to scale, refine features, and deepen value for collaborators across experience levels.

FUTURE  DIRECTIONS

Enhancing participation through lightweight attendance systems and engagement trackers.

Providing performance dashboards with real-time stats for collaborators and recruiters.

Fostering peer connections by integrating dedicated discussion and bonding spaces.

Increasing learning retention using interactive flashcards and micro-feedback tools within projects.

COLAB

A productivity platform to connect student designers and developers for short-term collaboration.

New House

18 Feb

Phase 2
Build & Present the Project

Saas Project

24 Mar

Phase 3
Completion & telecast it.

Saas Project

04 Apr

Phase 3
Collabcast & Test Run

Saas Project

18 Feb

Phase 2 Completion & telecast it.

Saas Project

Upcoming Events

Recently Opened Projects

My Houses

People to Follow

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SaasProject

The Gigglers

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100%

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Microsoft Desi.

Turbonaters

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100%

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SaasProject

The Gigglers

46%

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SaasProject

The Gigglers

46%

100%

unsplash:X6Uj51n5CE8
unsplash:ayrGaxXWQmg
unsplash:Z_bTArFy6ks

4+

Last Edited 12h ago

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Microsoft Desi.

Turbonaters

75%

100%

unsplash:X6Uj51n5CE8
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unsplash:Z_bTArFy6ks

2+

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The Gigglers

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Turbanators

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Inspirers

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Sid Navi

You both are part of The Gigglers

follow

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Sid Navi

You both are part of The Gigglers

follow

unsplash:ZGa9d1a_4tA

Sid Navi

You both are part of The Gigglers

follow

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